brand management

By October 13, 2007Church

As I have said before, I will say again: I am big fan of all-things Google. One of the many things I enjoy about Google are the little surprises they throw your way … like the ability to do math by typing it in the search bar. Try it sometime: type “2+2” and hit enter. Or put “half a cup in teaspoons” and hit search.

In an age when corporations are all about protecting their “brand,” Google again stands out. Have you ever visited Google and seen a different version of the Google logo? (Visit the archive of Google logos).

Churches lose their way when they become concerned about their “brand.” It’s easy to fall into the image-driven trap of our culture — to worry more about how you’re perceived than what you’ve become.

Jesus had brand identity: love God and love others.