The following is good advice from Tony Morgan about how to clearly communicate next steps. In a church environment, next steps are those steps people need to take in order to mature in their faith. Here are Tony’s suggestions:
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How do we avoid noise?
- clarify the mission, vision and values
- develop a focused strategy
- consistency in your messages; branding/voice/personality (exercise with sample communications)
- prioritize messages (all-church vs. ministry-specific)
- eliminate competing messages (say “no”)