Each day I get an email entitled, “Online Spin.” It’s written for people who market products or services electronically. I take what it says and then translate it into church principles and ideas.
The goal in electronic marketing is to make it as personal as possible. Why? Because word of mouth of advertising is always the most effective. No matter how personal an electronic campaign can be, at the end of the day, it is still more effective to write a handwritten note, make a personal phone call, or speak in person.
One of the things I love to see are people bringing friends to LifePoint. This has happened every Sunday since our Grand Opening! I am humbled by the confidence you place in us every time you invite a friend or neighbor.
Having said that, I want to pledge this to you: We will strive to make every Sunday gathering a meaningful and enjoyable experience. If you will bring your friends, we will do our best to see that they experience the best of God.