One of the challenges of the creative process — be it writing, designing, or speaking — is making complex things simple. Clarity comes with simplicity. And with clarity comes a better chance at persuasion.
The authors of Creative Boldness write:
“A big part of getting to what matters in an idea is simplicity. But it’s important that our planners understand the difference between simple and simple enough. In the words of someone handsome and famous, ‘Not as few words as possible. As few words as necessary.'”
When crafting a speech, is it simple enough to communicate your message clearly and in a compelling fashion? In designing a print piece, is it simple enough to get your message across?