This snippet is from an interview with Craig Newmark, the man who founded Craigslist. From a church growth perspective, I find his answer very interesting.
Dan: Of that most important element, what do you think was most key in the site’s early growth?
Craig: I think it had to do with the obviousness of the collaborative approach and the consistent culture of trust that grew. It has to do with the everyday practice of universal shared values like “treat people like you want to be treated” and “give the other person a break.” Now and then, we should be our brother’s keeper.